Privacy Policy
Last Updated: January 2026
The Purple Hearts ("we," "us," "our," or "Company") operates the thepurplehearts.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in connection with our Site.
Please read this Privacy Policy carefully. By accessing and using our Site, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other contact details you voluntarily provide through forms or enquiries.
- Technical Information: IP address, device type, browser type, operating system, and device identifiers.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on the Site, links clicked, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring;
- Affiliate tracking and commission attribution;
- Site improvement, optimization, and personalisation;
- Responding to your enquiries and customer support;
- Compliance with legal obligations;
- Fraud prevention and security.
Cookie Policy
Our Site uses cookies and similar tracking technologies, including:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to improve Site performance (e.g., Google Analytics).
- Affiliate Cookies: Enable tracking of referrals and affiliate commissions.
- Marketing Cookies: Used for retargeting and promotional purposes.
You may control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair Site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of third-party websites. We strongly encourage you to review the privacy policies of any external site before providing personal information or engaging with their services. Your use of third-party sites is governed by their respective terms and privacy policies, not ours.
Your Rights
Under UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to:
- Access your personal data;
- Rectify inaccurate or incomplete data;
- Request erasure ("right to be forgotten");
- Restrict processing of your data;
- Data portability;
- Object to processing based on legitimate interests;
- Withdraw consent at any time.
To exercise these rights, contact us using the details provided below.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Analytics and usage data are typically retained for 13 months. You may request deletion of your personal data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us at:
Email: privacy@thepurplehearts.co.uk
We aim to respond to all data requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.